Reclaim Time
Increase Revenue
Present Parenting
Strategic Growth
Most business strategists help you scale at all costs. I help you scale the right things so you can protect what matters.
The Success Trap You
Didn’t See Coming
You’re successful on paper but trapped in reality:
✗ Working nights & weekends
“just to catch up”
✗ Always “on”
– never fully present at home or work
✗ Feeling like your failing
at everything despite your achievements
✗ Success feels hollow
when you’re missing the moments that matter
Sound familiar? You’re not alone. And it’s not your fault…
The real problem isn’t time management. It’s that you’ve been scaling revenue without scaling margin.
You’re making more money while creating more work for yourself. Your business model worked to get you HERE— but it won’t get you further without realignment.
The ROAD Method To Delegation
Scale in the right order.
Here’s why every solution you’ve tried hasn’t worked: You’re doing everything backwards.
Most CEO parents hire help before they have systems. They automate before they’ve optimized. They add MORE to an already broken model.
That’s why it fails.
Here’s the right order:
REMOVE
Cut what’s costing you too much margin—even if it’s making money. That $2K client who takes 15 hours? She’s bleeding margin. That offer that’s “fine” but drains your energy? It’s costing you. Remove first.
OPTIMIZE
Fix the process BEFORE you automate or delegate it. If you automate a broken process, you just break things faster. If you delegate chaos, you just pay someone else to be confused. Optimize first.
AUTOMATE
Use technology for what doesn’t need a human. Email sequences. Scheduling. Payment reminders. Client onboarding workflows. Buy back 5-10 hours/week without hiring anyone.
DELEGATE
THEN, bring in the right people for the right roles. Once you have systems, you’ve optimized, you’ve automated what you can—NOW you’re ready to delegate strategically instead of randomly.
Hi, I’m Lauren Apple.
Scaling Strategist for CEO Parents
I know what it’s like to build a successful business that feels like a prison.
Summer 2022. I was standing in my kitchen making mac & cheese for the third time that week—not because my kids love it, but because I was too exhausted to cook anything else. My laptop was open on the counter at 7 PM. Again.
My 8-year-old daughter asked: “Mommy, when are you going to be done working?”
That was my wake-up call. I had become exactly what I was trying to escape.
In 2017, my husband and I left vocational ministry when his retail promotion moved us to South Carolina. I Googled “how to make money from home with littles” at 2 AM and discovered virtual assistant work. I fell in love with systems
and processes—evolving from VA to operations consultant to agency owner.
By 2022, I had a multiple six-figure business. And I was miserable.
The solution wasn’t working harder or better time management. It was realigning my business model to scale both revenue AND margin—time, energy, and presence for what actually matters.
Now I help CEO parents earning $200K-$500K+ do the same thing.
My approach is different because:
- I’m a mom of 5 who understands the juggling act
- I focus on scaling margin, not just revenue
- I help you work WITH your family priorities, not against them
- I’ve helped clients reclaim 10-15+ hours per week while growing revenue
When you’re ready to stop choosing between business success and family presence, I’m here to show you how.
Ready to Scale Your Margin?
Choose the type of support that fits where you are:
SCALE & MARGIN ASSESSMENT
90-minute diagnostic – $1,000
Diagnose which Growth Zone you’re in using my 4 Zones Assessment. Identify what’s blocking your scale and get your customized roadmap using the ROAD Method framework.
Best For: CEO parents who need clarity on what they actually need next
90 Day Strategic Coaching
$2,500/month
Strategic guidance to scale through Remove → Optimize → Automate → Delegate framework. Systems design that honors family-first boundaries with accountability and implementation support.
Best For: CEO parents who need strategic guidance, not just hiring help
Craig Denison
Founder, 90 Day Leader
“It was crazy. After 45 minutes with Lauren I finally saw how my business could reach the next level, and in only 60 days.”
Oh my gosh! Systems to Scale has helped me so much! They not only helped me find a great VA, but they set up my systems to make them more efficient, they helped organize the transition from my previous VA and they created a game plan to move forward and took it all from there! I’m so excited I got the opportunity to work with them.
Dana W.
Lauren is a business systems set-up specialist who helps small business owners like us who wind up doing everything ourselves. What that means for me is that Systems to Scale is keeping me sane! I’m thrilled with what this means for freeing up my schedule.
Mary Beth O.
Start With Your Free Scale Readiness Assessment
Discover What’s Blocking Your Next Level in 5 Minutes.
Get your personalized breakdown across the 4 pillars of entrepreneurial success:
- Vision & Direction – How aligned are your actions with your goals?
- Productivity & Time Management – Are you making the best use of your time?
- Systems & Automations – Are your processes working for or against you?
- Support & Scalability – Are you doing too much on your own?
You’ll receive a visual breakdown of your scores and a personalized roadmap for breakthrough.
FAQ’s
Start with the free VA Readiness Assessment or book a Scale & Margin Assessment ($1,000). I’ll diagnose which Growth Zone you’re in and recommend your specific next step.
Usually, yes. That’s why I offer the 72-Hour Stabilize Sprint and Launch to Leverage programs—to build the foundation that makes delegation actually work. Hiring before you’re ready just wastes money.
Our Values Map™ matching system pairs you with US-based EAs (95% moms) who share your family-first values. Plus The Warm Handoff™ guarantee means you’re never left stranded during transitions. Average partnership tenure: 18+ months vs. industry average of 6-9 months.
Absolutely! Most of my clients start with Strategic Coaching or Systems Support. The VA partnership is just ONE pathway—and only when you’re actually ready.
Stop Choosing Between Profit and Presence
You didn’t start this business to miss bedtime stories.
You didn’t leave your 9-5 to work weekends while your kids ask when you’ll be done.
You didn’t become an entrepreneur to be LESS present than you were as an employee.
It’s time to scale your revenue AND your margin.
If you’re ready to stop working 60-hour weeks while growing your business, let’s start with clarity on what you actually need next.
Questions about working together?
