Scale Your Business
Keep Your Life
I help CEO parents scale their revenue and life systems without sacrificing the moments that matter.
You're Making Great Money. And You're Completely Trapped.
You're Drowning in Your Own Success
You’ve built something amazing. From the outside, you’re crushing it. But you’re working too much—and your family is paying the price.
Every "Solution" Makes It Worse
You built this for freedom. Instead, it owns you. You hired a VA but spent hours training them. You raised your prices but you’re still working too much.
Here's What's Actually Broken
You’ve been scaling your REVENUE without scaling your MARGIN. You’re making more money while creating more work for yourself. Until you fix the MODEL, no amount of hustle or help or hacks will save you.
I Know This Because I Lived It
Summer 2022.
I was standing in my kitchen making mac & cheese for the third time that week—not because my kids love it, but because I was too exhausted to cook anything else.
My laptop was open on the counter. Again. At 7 PM. Again.
I was running a multiple six-figure business. I was “successful.” And I was miserable.
My 10-year-old daughter looked at me and asked:
“Mom, when are you going to be done working?”
I looked at her. Then at my laptop. Then back at her.
I had become exactly what I was trying to escape.
That night, I made a decision:
If I couldn’t build a business that honored my family, I didn’t want the business.
So I stopped asking “how do I do more?” and started asking “how do I do LESS?”
I stopped trying to manage time better and started building systems that worked WITHOUT me.
I stopped randomly hiring help and started delegating strategically—when the systems were actually ready.
And you know what happened?
My business didn’t fall apart.
I closed my laptop at 4 PM every single day. My revenue grew. My hours dropped. Friday afternoons became sacred time with my teens. Morning hugs were never rushed.
I finally had both. Profit AND presence.
Because I learned something most business coaches will never tell you:
More hustle won’t fix a broken business model. Better time management won’t fix a broken business model. Even hiring help won’t fix a broken business model.
What fixes it?
Building a business that scales your MARGIN at the same rate it scales your REVENUE.
That’s what I do now. That’s what I teach.
I'm Lauren
And I Refuse to Choose
I’m a mom of five kids (ages 2-14). Former pastor who left ministry in 2017, started my business in 2019, and by 2022 had built a multiple six-figure business that almost broke me.
Now I help CEO parents do what I did—scale revenue without scaling hours, through smarter systems and strategic delegation.
My non-negotiables:
My laptop closes at 4 PM. Every. Single. Day. If my business can’t run without me working nights and weekends, my business is broken.
Friday afternoons are for pickleball with my daughter and movies with my teen son. It’s on my calendar like a board meeting because it IS a meeting—with what actually matters.
I never miss morning hugs. My kids get my best energy, not my leftovers.
Sundays are OFF. Old pastor habit. I’m keeping it.
What I created:
The 4 Growth Zones Framework — Diagnoses exactly which zone you’re stuck in — Clarity, Capacity, Systems, or Support — so you stop trying solutions that won’t work for your stage.
The ROAD Method — The proper order for scaling: Remove → Optimize → Automate → Delegate. Most people do it backwards. That’s why it doesn’t work.
Multiple Pathways to Scale —Strategic coaching, systems implementation, and EA recruitment – because sometimes you need strategy, sometimes systems, sometimes the right people, sometimes all three.
My philosophy:
If your business requires you to sacrifice your family, your business model is broken.
Full stop.
You CAN scale revenue while protecting your time. You CAN be profitable AND present. You CAN have both.
I’m living proof. My clients are living proof.
And if you’re done choosing between profit and presence? I’ll show you exactly how.
You Don't Need to Work Harder. You Need to Work in the Right Order.
Most CEO parents hire help before they have systems, automate before they’ve optimized, and add MORE to an already broken model. That’s why it fails.
It’s how CEO parents scale their margin while growing revenue—working fewer hours, not more.
Here’s the right order:
Step
1
REMOVE
Cut what’s costing you too much margin—even if it’s making money. That $2K client taking 15 hours? She’s bleeding margin.
Step
2
OPTIMIZE
Fix the process BEFORE you automate or delegate it. Automating broken processes just breaks things faster.
Step
3
AUTOMATE
Use technology for what doesn’t need a human. Email sequences, scheduling, payment reminders—buy back 5-10 hours/week without hiring anyone.
Step
4
DELEGATE
THEN—and only then—bring in the right people for the right roles. Once you have systems, you’re ready to delegate strategically.
Most CEO Parents Are Stuck in One of Four Zones
The solution that will save your business in one zone will break it in another.
That’s why generic business advice doesn’t work. You need to know where YOU actually are—and what you need NEXT. Work through them in order. You can’t skip steps.
ZONE
1
CLARITY
Question: Do you know what you’re building toward?
You’re in the Clarity Zone if:
- Everything feels equally urgent
- You can’t articulate what success actually looks like for YOU
- You’re chasing goals that might not even be yours
- You’d struggle to answer: “What does your ideal Tuesday at 4 PM look like?”
What you actually need:
CLARITY. Before anything else. You need to figure out what YOU actually want. Not what you should want. Not what other people want for you.
What you DON’T need:
An Assistant. You can’t delegate your way out of this.
ZONE
2
CAPACITY
Question: Do you have margin, or are you the bottleneck?
You’re in the Capacity Zone if:
- Every decision runs through you
- You’re working 50+ hours a week and still behind
- You’ve tried hiring but it created MORE work
- You think “I just need a VA” but can’t explain what they’d actually do
What you actually need:
MARGIN. Not more people. Not more systems yet. You need to REMOVE what doesn’t have to be done. OPTIMIZE what’s left. Create breathing room.
What you DON’T need:
More team. You’re trying to ADD your way out of a SUBTRACTION problem.
ZONE
3
SYSTEMS
Question: Are your processes documented or all in your head?
You’re in the Systems Zone if:
- Everything lives in your head
- If you got sick for 2 weeks, things would fall apart
- You know what to delegate but nothing is organized enough to hand over
- “It’s faster to just do it myself” is your constant refrain
What you actually need:
DOCUMENTATION. You have clarity. You have margin. You just need to get what’s in your head OUT of your head so someone else can actually do it.
What you DON’T need:
More clients. You need to systematize what you already do.
ZONE
4
SUPPORT
Question: Do you have the right people helping you?
You’re ready for the Support Zone if:
- You have clarity on what you want (Zone 1 ✓)
- You have margin — you’re not drowning (Zone 2 ✓)
- Your key processes are documented (Zone 3 ✓)
- You know EXACTLY what you need help with
What you actually need:
THE RIGHT PEOPLE. This is the ONLY zone where hiring actually works. When you bring someone in NOW, they have something to plug into.
What you DON’T need:
More tactics. You need values-aligned support.
Not sure which zone you’re in?
You’ll get your zone diagnosis, your #1 bottleneck, and exactly what you need to do next.
Real Results from Real CEO Parents
Ready to Scale Your Margin?
FOR CEO PARENTS WHO NEED STRATEGY:
Strategic Coaching
Ongoing coaching to scale revenue without scaling hours. We rebuild your business AND life systems so growth doesn’t cost you everything.
Best for: CEO parents in any zone who are ready to work smarter, not harder
FOR CEO PARENTS WHO NEED SYSTEMS FIRST:
Systems & Operations Sprint
4-week intensive to document, optimize, and automate your core business processes before you delegate.
Best for: CEO parents in Zone 2 earning $100K-$250K
FOR CEO PARENTS READY TO DELEGATE
Direct-to-Hire EA Recruitment
We find, vet, and hand off the right Executive Assistant for your business. You employ them directly—we handle the search so you skip the hiring nightmare.
Best for: CEO parents with systems in place who are ready to delegate strategically
Stop Building a Business That Competes With Your Family
You’ve built something amazing—but you’re working too much and your family is paying the price. You didn’t start this business to miss bedtime stories or work weekends. You built it for freedom. Instead, it owns you.
It doesn’t have to be this way.
You CAN scale revenue while closing your laptop at 4 PM. You CAN grow your business while REDUCING your hours.
I’m doing it. My clients are doing it. You can too.
But not with the same broken model that got you here.
Let’s fix it.