ABOUT LAUREN
Hey — I'm Lauren.
I believe CEO parents shouldn’t have to choose between building something meaningful and being present for the people who matter most. I help high-performing founders and executives build businesses that run without them at the center of every decision — so they can lead with clarity AND be home for what counts.
THE ORIGIN STORY
From 2 AM Google Searches To
Multiple Six Figures.
2017. My husband and I were pastoring together. He got a promotion that moved us to South Carolina, and we felt the pull to leave vocational ministry.
Suddenly, he was working crazy retail hours. I was home with five kids. And we needed income.
I remember sitting on the couch at 2 AM—baby finally asleep—Googling “how to make money from home with littles.”
That’s when I discovered the online business world and learned what a virtual assistant was.
I had no business background. No entrepreneurial experience. No trust fund. Just a baby monitor, a prayer, and a lot of desperation.
I started serving clients as a VA and fell in love with the work—specifically the systems and processes behind it. I evolved from virtual assistant to operations consultant, launched a systems setup process, then a VA agency.
The business grew. Fast.
By 2022, I was running a multiple six-figure agency. Making great money. Living the “dream.”
Except I was miserable.
The Mac & Cheese Moment That Changed Everything.
Summer 2022.
I was standing in my kitchen making mac & cheese for the third time that week—not because my kids love it, but because I was too exhausted to cook anything else.
My laptop was open on the counter. Again. At 7 PM. Again.
I was running a multiple six-figure business. I was “successful.” And I was miserable.
My 10-year-old daughter looked at me and asked:
“Mom, when are you going to be done working?”
I looked at her. Then at my laptop. Then back at her.
I left a demanding job to be MORE present. Instead, I created a business that demanded even more.
That night, I made a decision:
If I couldn’t build a business that honored my family, I didn’t want the business.
So I started asking different questions:
“What if I closed my laptop at 4pm? – Every day?”
“What if I stopped trying to “manage time better” and started building systems that worked WITHOUT me?”
“What if I scaled my MARGIN at the same rate I scaled my REVENUE?
That’s when everything changed.
Here's What Happened When I Stopped Hustling Harder
I stopped doing MORE and started doing LESS. I stopped managing time and started building systems.
The Results:
CLOSED my laptop at 4 PM daily (non-negotiable now).
SCALED to multiple six figures while REDUCING my working hours.
FRIDAY AFTERNOONS became sacred time with my teens.
NEVER MISSED another bedtime story.
BUILT FRAMEWORKS that other CEO parents could use.
My business didn’t fall apart when I set boundaries. It got BETTER.
Because I finally understood:
more hustle won’t fix a broken business model.
The Non-Negotiables That Guide Everything I Do
I’m a mom first. Five kids ages 2–14. They are the reason I do this work—and the reason I refuse to compromise on boundaries.
I close my laptop at 4 PM. Every. Single. Day. If my business can’t run without me working nights and weekends, my business is broken.
Friday afternoons are for time with my teens. It’s on my calendar like a board meeting because it IS one—a meeting with what actually matters.
I never miss morning hugs. My kids get my best energy, not my leftovers.
Sundays are OFF. Old pastor habit. I’m keeping it.
Profit without presence isn't SUCCESS
— it's a well-paying TRAP.
My Values:
Family First Doesn’t Mean Business Last — it means building a business that SERVES your family instead of competing with it.
Boundaries Aren’t Limitations — They’re the framework for sustainable success.
Systems Aren’t Restrictive — they’re what gives you freedom.
Profit Without Presence Isn’t Success — it’s just a well-paying trap.
The Frameworks & Systems That Power Everything
The 4 Growth Zones Framework
Diagnoses exactly where you’re stuck so you stop trying tactics that won’t work for your stage.
The ROAD Method
The proper order for scaling:
Remove → Optimize →
Automate → Delegate.
Most people do it backwards.
Strategic Coaching & Systems
Business realignment and implementation support for CEO parents who need to fix the model, not just add more help.
Strategic EA Partnerships
US-based support for CEO parents who are actually ready to delegate (systems in place, Zone 3-4).
Not sure which zone you’re in?
You’ll get your zone diagnosis, your #1 bottleneck, and exactly what you need to do next.
MY LIFE OUTSIDE BUSINESS
When I’m Not Helping CEO Parents Scale
I’M USUALLY:
Playing pickleball with my daughter (Friday afternoons are sacred)
Full-on soccer mom — I can get pretty loud!
Attempting to cook something more ambitious than mac & cheese
Wrangling five kids through homework, sports, and general chaos
Reading business biographies or parenting books
Hanging with my husband who runs his own photography business
Protecting my Sunday rest like my life depends on it
FUN FACTS:
I used to be a pastor (I’m REALLY bad at small talk)
I Googled my way to six figures with zero business training
I believe mac & cheese is a perfectly acceptable dinner
My calendar has “morning hugs” blocked off like it’s a board meeting
I’m a Green Bay Packer fan, through thick & thin, and I’m only 4’11”
This Work Is For CEO Parents Who Refuse to Choose
You’re my people if:
- You’re making $200K+ but feel completely trapped
- You built this business to be MORE present—and somehow you’re LESS present
- You’re tired of every solution making things worse
- You refuse to believe you have to choose between profit and presence
- You’re ready to build a business that serves your family instead of competing with it
You’re NOT my people if:
- You think hustle harder is the solution
- You’re looking for “hacks” or shortcuts (there are only systems)
- You’re not willing to cut revenue that’s costing too much margin
- You want a magic VA to fix everything without doing the systems work first
